Blue sailor is an alternative coffee brand that aims to transition people from traditional coffee to chicory coffee! So why use chicory? I’m glad you asked. Chicory is significantly more sustainable for the environment with about 2% of the water consumption and way less CO2 emissions. But also chicory root is a caffeine free coffee substitute that happens to blend well with traditional coffee. This allows for different levels of caffeine within a drink! Blue sailor offers three different coffee levels that are made to help people transition without the caffeine withdraw symptoms.